Marketing | Website Usability | Architeture

Information Architecture
You might think of Information Architecture as the bones that holds a Wesite inplace, but this isn’t quite correct. Information Architecture is more like the DNA that tells the bones, along with everything else, how to grow and join together. Good Information Architecture not only creates a user-friendly site, it creates a process of web site development that is client and developer friendly.

Before You Start
Determining the purpose of your Website is the first step in building successful Information Architecture.

You should begin your Web project by asking yourself:
1. Why do I need a Website?
2. Who do I expect to visit my site?
3. What is the purpose of the Website I want to develop?
4. Who do I want to to visit my site?

These are a few of the same questions that we ask our own clients. We want to know what everyone in the client's organization expects from their online presence. Our goal is always to identify all relevant audiences, the expectations of those audiences, and the goal of our client in addressing each audience.

The time we spend investigating and researching, provides us with the building blocks we need to ensure that your website will flow smoothly and consistently. We understand that your website's users will browse your site longer and come back for more if their first experience is favorable.

Avoiding Bad Information Architecture
Bad Information Architecture is everywhere. You may not think of it that way, but whenever you go to a site and can’t instantly see how to find what you want, you’re looking at bad Information Architecture. If you find your focus being drawn away by flashy graphics that have nothing to do with the content, you are face to face with bad Information Architecture. When you have clicked away from the home page and suddenly the navigation options are completely different, you are about to click yourself free of bad Information Architecture.